Don’t Miss A Beat // Online News Associatation Wrap Up

John White

The disruption within the news industry caused by social media and the Internet continues to grow. What used to take years to move through the news ecosystem, now seems to take only months or even weeks to realize.

It has become a dynamic and accelerating evolution around the world, as news publishers on all formats work to find a solution that simultaneously satisfies the consumer and the bottom line.

Staying on top of these changes can be challenging, especially while focused on the daily workflow of a newsroom. To avoid falling behind in the industry, it’s important to reach out to others who are also innovating in the space, to collect and adopt best practices to implement in your own facility.

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To this end, anchor Cambrie Caldwell and I attended the Online News Association annual conference last week in Denver. It was a gathering of more than 2,000 top digital journalists from around the world, coming together to learn, network and help push the industry forward.

Cambrie and I were able to attend several topical sessions, highlighted by the opening keynote address by Fidji Simo, director of product for Facebook. Fidji spoke candidly about the focus on video within the Facebook platform. They are working on rolling out new features and product enhancements over the next year that will benefit the work being done at NewsBeat Social.

I was also able to chat one-on-one with a member of the Facebook Outreach team to have questions specific to NewsBeat Social addressed in person. She provided fantastic insights into how we can grow our reach and engagement on our Facebook page.

We also heard from top digital performers from CNN, The Guardian, AP, BBC, NPR and others. Sessions included ethical news gathering, innovating in a newsroom with ‘product thinking, covering a presidential election on social media, designing journalism for a digital conversation, developing the audience you may not have, and many more.

Cambrie and I collected 16 pages of notes in a Google Doc shared with the newsroom. Over the next week or so, we will be presenting these teachings to the newsroom to help ensure that NBS is part of the leading edge of innovation in digital journalism.

Thank you for watching NewsBeat Social,
John White
Newsroom Leader

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